by Frank Rishfield | Aug 18, 2026 | Uncategorized
How to Price Logo Design as a Freelancer: 5 Pricing Models That Actually Work Pricing your first few logo projects can feel like guessing in the dark. Charge too little and you burn out. Charge too much and clients disappear. The good news? There are five proven...
by Frank Rishfield | Aug 11, 2026 | Uncategorized
If you run a small product-based business, your packaging is doing more work than you think. It is your silent salesperson on the shelf, your first physical touchpoint with a customer, and often the deciding factor between a pickup and a walk-by. The good news? You do...
by Frank Rishfield | Aug 3, 2026 | Uncategorized
Before a single moodboard is built or a logo sketch is drawn, smart designers do one thing first: a competitive brand analysis. It is the difference between designing on instinct and designing with intent. While most articles on this topic are written for marketers or...
by Frank Rishfield | Jul 26, 2026 | Uncategorized
Open any well-crafted magazine, premium brochure, or brand publication and you will sense something before you even read a word. The pages feel calm, intentional, and easy to follow. That feeling is not luck. It is the result of editorial layout design, a discipline...
by Frank Rishfield | Jul 18, 2026 | Uncategorized
Brand designers love bold palettes, but a logo that looks beautiful on a Behance shot can fail in the real world. Low contrast buttons, illegible body text on tinted backgrounds, and red/green status colors that vanish for color-blind users are still the most common...
by Frank Rishfield | Jul 11, 2026 | Uncategorized
Picking typography for a brand is rarely about scrolling through Google Fonts until something looks pretty. At Rishfeld Designs, we treat font selection as a structured decision process, the same way we treat color systems or logo construction. In this guide, we walk...
