by Frank Rishfield | Sep 24, 2026 | Uncategorized
We stopped arguing about it and just built the same logo twiceEvery few months the same debate resurfaces in our studio Slack: is Figma good enough for logo design, or does Adobe Illustrator still own that job? Reddit threads go in circles, LinkedIn posts repeat the...
by Frank Rishfield | Sep 17, 2026 | Uncategorized
You approve the artwork on screen. The blue is electric, the green pops, the brand looks exactly right. Two weeks later the printed boxes arrive and that electric blue has turned into a flat, slightly purple sludge. Nothing was “wrong” with the file. The...
by Frank Rishfield | Sep 9, 2026 | Uncategorized
Inboxes in 2026 are more crowded than ever, and subscribers decide in about three seconds whether your email is worth their attention. Great email newsletter design is what turns that split-second scan into a click. The good news: you don’t need a developer or a...
by Frank Rishfield | Sep 2, 2026 | Uncategorized
Ask ten designers about grid systems in graphic design and nine of them will draw the same thing: a 12-column layout borrowed from a web framework. It’s the safe answer, but it’s rarely the right answer. A poster, a magazine spread, an annual report, and a...
by Frank Rishfield | Aug 26, 2026 | Uncategorized
After building brand identities for dozens of small businesses, we’ve noticed something: most brand style guide tutorials online tell you what to include, but not how to actually structure each section so it prevents design chaos six months down the road. This...
