by Frank Rishfield | May 24, 2026 | Uncategorized
Your brand feels off. Maybe your logo looks dated next to competitors, your website no longer reflects what you actually sell, or customers keep asking what you do. You know something needs to change, but you’re stuck on a question that costs anywhere from a few...
by Frank Rishfield | May 16, 2026 | Uncategorized
Before a single logo concept is sketched or a color palette is locked in, smart designers and business owners do one thing first: a thorough competitive brand analysis. It is the difference between launching a brand that blends in and one that genuinely stands out in...
by Frank Rishfield | May 8, 2026 | Uncategorized
In luxury branding, typography is never decorative. It is structural. The right font pairing for luxury brands can communicate heritage, exclusivity, and refinement before a customer ever reads a single word. At Rishfeld Designs, we work with high-end clients across...
by Frank Rishfield | May 7, 2026 | Uncategorized
Why Color Is the Secret Ingredient in Restaurant Branding Before a customer ever reads your menu, smells your food, or talks to a server, they have already formed an impression of your restaurant. That impression is largely driven by color. Color psychology in...
by Frank Rishfield | Apr 3, 2026 | Uncategorized
How to Kern Text in Canva: Everything You Need to Know If you have ever looked at a headline in your Canva design and felt like something was slightly off, the issue is probably kerning. Kerning is the process of adjusting the space between individual letter pairs so...
